An inflatable tent is located at the Jazz in the Park Festival. It is colourful and big. It serves as a chill lounge and promotion corner.

Hello George! 
A Marketing Story 

“How can we best promote an innovative product? And how can we reach and engage the millennial audience?” 

These were two key questions asked by the Rumanian full-service advertising agency Chown & Jansen JWT when creating an advertising campaign for “George”.

Are you curious about their creative solution?…  Read on and find out for yourself!

George, the first intelligent banking, is a digital banking platform launched by BCR in 2018. As part of the 2019 communication platform, Upgrade in George’s world, the brand became sponsor to a number of major events in Romania: Jazz in the Park, Awake Festival, Afterhills Festival, etc. 

In order to have a powerful branding and also a space to engage with the participants, the Romanian full services advertising agency Cohn & Jansen JWT, decided to produce the George tent for his client – BCR .

“It has become an important branding item for us and also a place where we can get in contact with the public and upgrade them into George’s world.”, says a marketing manager from BCR. 

Our Innovative Promotion Product

At the "Jazz in the Park Festival", the tent celebrated its premiere. Together with colored flags and branded cushions, it made an excellent debut. The festival-goers used the tent as a chill corner to relax and enjoy the music in the cool shade. Four days full of music and contagious festival spirit put everybody in a good mood. BRC was able to directly engage with the participants and upgrade them into George’s world. 

In short, this story proves that promoting an innovative brand using an innovative promotion product helps to attract a young audience and is best achievable by presenting it at “below the line” activities.

Two inflatable advertising media are located side by side on a meadow: model Kokon and model Bottle. Both in the CI colours of MASTERTENT and with a logo print.
Inflatables
The Mastertent inflatables are big, colourful and individual. Gazebos, figures or custom-made inflatables? 
 
Inflatable Advertising Media

Particularly Mastertent's Marketing Department is extremely delighted with this successful campaign!

Mitarbeiterin Sonja Zingerle
Author:
Sonja Zingerle
Marketing
Did this article help you?
Questions or remarks? Contact us!
Also interesting...

UPF 50+ protection pop-up gazebos

Culture in our Production Hall

Gazebo Rental Park

Hospitality Tents

Sales Stand

Information Stand

How to Choose the Best Folding Gazebo

Trade fairs Mastertent 2022

Aluminium Gazebos vs Steel Gazebos

70 Years of Fascination

Special Sets - Lago 

Party tents become test stations

Market Stall Gazebos

Quick Corona Tests Thanks to Mobile Smear Centres 

A Folding Gazebo as Part of a Mobile Office

Mastertent Folding Gazebos and Swiss Triathlon 

Protect the healthy, isolate the infected

4 indispensable tips for your trade fair appearance

Mastertent remains open!

Work gazebo for “the most productive river in the U.S.”

Windproof up to 100 km/h

Giovanni's fish stand and passion at the Venice fish market

Promotion & Events

Feuerwehrzelte für Helden in Rot

In-House Fair 2022

Dent-Tent from Mastertent

How Do I Clean My Party Tent? 

Electric Gazebo Heaters - Frequently Asked Questions

Unsere Partyzelte feiern mit

Winter Gazebos for Bars, Events, and Markets

Fiesta Mexicana

Mastertent prices

Fire-retardant folding gazebos

Mobile and Flexible Terrace Roofing 

Backyard Tent, Enhance Your Outdoor Space!

Sanitätszelte für alle (Not-)Fälle

Car Gazebo 

Summit climbers at a hight of 3212m

We Present: Our New AR Configurator

Our story continues to take its course

Quick Set-Up Tents - the Classic Gazebo.

Promotionzelte und Werbezelte, die auffallen

An Interview with Thömus maxon - Swiss Mountain Bike Racing

New animated Videos

Tension Test at Lake Braies

Fawn rescuers from the tent manufacturer

Test Cabin Passed Practical Test 

Beer Pavilion

Refreshment Stand

European Partner Meeting at Mastertent

Gartenzelt für Ihre Wohlfühloase

An Agricultural Gazebo for an Impactful Non-profit

Wine Tent

Artisan Market 

Professional funeral tents

Picknick - the somewhat different restaurant

Arbeitszelte für Qualität auf Ihren Baustellen

Culture for Espresso

Euregio

Race Tent

Hello George!  A Marketing Story 

Pre-Triage Tents

The right tent size

Sales Tent by Mastertent

Street Food Zelte von Mastertent

Zingerlemetal becomes MASTERTENT

Classy elegance for every foldable gazebo.

The 5 Best Winter Folding Gazebos Ever

Smoking Tent

Gazebos for Terraces 

Our Customer ‘Vishandel’ and His Folding Gazebo

Soliman’s Dream

Charity Event 2022

Messezelte von Mastertent

Easy-Up Gazebos - It Doesn't Get any Faster!

Ihr Balkon-Zelt. Ihr Lieblingsort. 

COVID-19 Mastertent is helping

Assembly Video 6x3

Pagoda Gazebo

One Remodeler’s Must-Have Equipment Isn’t a Tool; It’s a Mastertent

Waterproof folding gazebos

Agricultural gazebo

Camping Gazebos - Smart Gazebos for Campers and Caravans.

Gazebo vs Gazebo with Awning

The mobile vaccination tent from Mastertent

Custom-made Wedding Tent

Trade Fairs 2023 - Mastertent Live

Extend restaurant outdoor area

Wedding Ceremony Gazebos