An inflatable tent is located at the Jazz in the Park Festival. It is colourful and big. It serves as a chill lounge and promotion corner.

Hello George! 
A Marketing Story 

“How can we best promote an innovative product? And how can we reach and engage the millennial audience?” 

These were two key questions asked by the Rumanian full-service advertising agency Chown & Jansen JWT when creating an advertising campaign for “George”.

Are you curious about their creative solution?…  Read on and find out for yourself!

George, the first intelligent banking, is a digital banking platform launched by BCR in 2018. As part of the 2019 communication platform, Upgrade in George’s world, the brand became sponsor to a number of major events in Romania: Jazz in the Park, Awake Festival, Afterhills Festival, etc. 

In order to have a powerful branding and also a space to engage with the participants, the Romanian full services advertising agency Cohn & Jansen JWT, decided to produce the George tent for his client – BCR .

“It has become an important branding item for us and also a place where we can get in contact with the public and upgrade them into George’s world.”, says a marketing manager from BCR. 

Our Innovative Promotion Product

At the "Jazz in the Park Festival", the tent celebrated its premiere. Together with colored flags and branded cushions, it made an excellent debut. The festival-goers used the tent as a chill corner to relax and enjoy the music in the cool shade. Four days full of music and contagious festival spirit put everybody in a good mood. BRC was able to directly engage with the participants and upgrade them into George’s world. 

In short, this story proves that promoting an innovative brand using an innovative promotion product helps to attract a young audience and is best achievable by presenting it at “below the line” activities.

Two inflatable advertising media are located side by side on a meadow: model Kokon and model Bottle. Both in the CI colours of MASTERTENT and with a logo print.
Inflatables
The Mastertent inflatables are big, colourful and individual. Gazebos, figures or custom-made inflatables? 
 
Inflatable Advertising Media

Particularly Mastertent's Marketing Department is extremely delighted with this successful campaign!

Mitarbeiterin Sonja Zingerle
Author:
Sonja Zingerle
Marketing
Did this article help you?
Questions or remarks? Contact us!
Also interesting...

Extend restaurant outdoor area

A 2004 Mastertent Folding Gazebo Comes Back to Life – with Pirontex®

Waterproof folding gazebos

Ihr Balkon-Zelt. Ihr Lieblingsort. 

The right tent size

4 indispensable tips for your trade fair appearance

An Agricultural Gazebo for an Impactful Non-profit

Gazebo vs Gazebo with Awning

Trade Fair Gazebo

Hello George!  A Marketing Story 

European Partner Meeting at Mastertent

Pre-Triage Tents

Camping Gazebos - Smart Gazebos for Campers and Caravans.

Mastertent prices

Gazebo Rental Park

Wedding Ceremony Gazebos

Culture in our Production Hall

Sales Stand

Assembly Video 6x3

Electric Gazebo Heaters - Frequently Asked Questions

Fire-retardant folding gazebos

Soliman’s Dream

Professional funeral tents

Car Gazebo 

UPF 50+ protection pop-up gazebos

Conservatory vs. Folding Gazebo in Winter

Trade Fairs 2023 - Mastertent Live

Fawn rescuers from the tent manufacturer

Fiesta Mexicana

Mastertent remains open!

Beer Pavilion

Work Gazebos

Mobile and Flexible Terrace Roofing 

Sales Tent by Mastertent

Gazebos for Terraces 

Agricultural gazebo

Medical Pop-up Tents

Tension Test at Lake Braies

Classy elegance for every foldable gazebo.

Street Food Zelte von Mastertent

Garden Gazebos

The military tent for every mission.

The mobile vaccination tent from Mastertent

Advertising and Promotional Gazebos

Gazebos for Firefighters

Wine Tent

Easy-Up Gazebos - It Doesn't Get any Faster!

Gazebos for Festivals and Fairs

Race Tent

Giovanni's fish stand and passion at the Venice fish market

Information Stand

Quick Set-Up Tents - the Classic Gazebo.

A Folding Gazebo as Part of a Mobile Office

Charity Event 2022

Promotion & Events

Hospitality Tents

How Do I Clean My Party Tent? 

In-House Fair 2022

Artisan Market 

COVID-19 Mastertent is helping

Culture for Espresso

Backyard Tent, Enhance Your Outdoor Space!

Windproof up to 100 km/h

70 Years of Fascination

Pagoda Gazebo

Trade fairs Mastertent 2022

One Remodeler’s Must-Have Equipment Isn’t a Tool; It’s a Mastertent

Protect the healthy, isolate the infected

Refreshment Stand

An Interview with Thömus maxon - Swiss Mountain Bike Racing

The 5 Best Winter Folding Gazebos Ever

Work gazebo for “the most productive river in the U.S.”

Custom-made Wedding Tent

Our Customer ‘Vishandel’ and His Folding Gazebo

Winter Gazebos for Bars, Events, and Markets

Market Stall Gazebos

Smoking Tent

Test Cabin Passed Practical Test 

Euregio

Dent-Tent from Mastertent

We Present: Our New AR Configurator

Summit climbers at a hight of 3212m

Party tents become test stations

Picknick - the somewhat different restaurant

How to Choose the Best Folding Gazebo

Our story continues to take its course

Aluminium Gazebos vs Steel Gazebos

Quick Corona Tests Thanks to Mobile Smear Centres 

New animated Videos

Mastertent Folding Gazebos and Swiss Triathlon 

Special Sets - Lago