4 indispensable tips for your trade fair appearance
The participation in a trade fair is not easy to plan. Here we would like to give you a few tips to ensure that everything runs smoothly.
Once you have found the right trade fair with the right target group for your company and your concept, you can start planning.
Tip #1: Define your goal
Ask yourself what you want to achieve by participating in the fair.
Would you like to:
- introduce a new product,
- raise the profile of your company,
- win new customers,
- maintain existing customers or perhaps
- monitor the competition?
There are many reasons and each one has an influence on the planning and strategy of the fair.
Tip #2: Communicate your presence
Don't just spread the word that you are participating in a trade fair, but also think about the benefits for the visitor.
Why should a visitor come to your stand? Maybe he can benefit from the fact that there are true experts on site? Besides print media and social medias, you could invite important customers in a personal phone call!
Tip #3: Your trade fair stand
What purpose should it serve and how big should it be? One thing is certain: a mobile exhibition stand is easier to set up and dismantle and ensures that the preparations on site are easy to handle. Perhaps a Mastertent folding gazebo could be the perfect solution! It can be set up very quickly and is 100% customisable.
Tip #4: Your team
Who of your employees should attend the fair? The first choice is probably sales and marketing staff, but don't forget the useful knowledge of your staff in product development and controlling. Allocate the appropriate tasks and competences to everyone!